Running a Self-Employed Business: Top Tips from Cheryl Gaudiano
For Cheryl Gaudiano, running a business wasn’t something she originally set out to do. It’s something that has grown alongside her work as a professional violinist.
With over 19 years of experience, Cheryl performs as a solo violinist, specialising in creating memorable musical experiences for weddings and events. Her approach combines a high level of musical skill with a strong focus on clients, helping to deliver performances that feel personal and tailored to each occasion.
Alongside her work as a performer, Cheryl continues to build her business, learning new skills, managing her time carefully and balancing everything that comes with being self-employed.
As part of National Freelancer Week, we asked Cheryl to share her top tips for anyone starting out.
1. Invest in your own skills
If you have to outsource everything, it can quickly become expensive. I decided to learn Canva, video editing and how to use social media platforms, even though none of it came naturally to me. I also force myself to pick up the phone and speak to people.
As a solo parent, I have to be very strict with my time. I still need to practise my craft and run the business, so good time management is essential. The more time and focus you give your business, the more it will grow.
2. Manage your finances carefully
When it’s not possible to do something yourself, make sure you’re getting the best value for money. I began to look for free advertising and realised how much you can do at no cost when you think more creatively. I try to approach business purchases in the same way I would as a tough consumer.
At the same time, I put myself in my customers’ shoes. What are they actually buying from me, and why would they choose me? What motivates them to buy? Understanding that helps me make smarter decisions and shape how I present my services.
3. Do an amazing job
I always try to go above and beyond where possible. Your reputation is one of your biggest assets. If you consistently deliver excellent work, you build trust, gain repeat business and benefit from referrals. Many of the best opportunities come from people recommending you based on the service you’ve provided.
I also take advice from experts in their fields. I look at people who are doing well, learn from them and then adapt it to suit my own approach. When things feel difficult, I keep going and stay persistent. I’m still in the process of doing all of this. I’m not where I’d like to be yet, but I’ve made a good start and learned a lot along the way.
Stories like Cheryl’s highlight the realities of self-employment. They show that building a business takes time, persistence, and a willingness to keep learning.
Find out more about Cheryl’s work here: https://uk.linkedin.com/in/elegantsoloviolinist
